Secrets To Big Profits In Affiliate Marketing With Dean Holland

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The crux of affiliate marketing is getting the right quality and quantity of traffic. Tune in to learn how to effectively promote your traffic, the best tips of sales and persuasion, and understand consumer psychology from one of the kings of affiliate marketing. 

Guest: Dean Holland is a top-level affiliate marketer who quickly rose to fame for his specific strategies. He is also the author of The Iceberg Effect which has sold over 17,000 copies and won him various awards. 

[00:00]  The podcast explores the ins and outs, and effective strategies and mindsets to succeed in the world of affiliate marketing. 

How can someone raise themselves from failure to success with affiliate marketing?

[02:50] How did Dean begin his journey as an affiliate marketer?

  • Before I had my book, before I had any of my own products, I was a beginner that didn’t have that experience.

  • Affiliate marketing was the thing that just seemed perfect to me. For all the benefits it comes with, you don’t need your own products, you don’t need to be that expert. 

[03:14] Things to avoid as an affiliate marketer:

  • I think the problem comes because there are so many benefits that really present affiliate marketing as the easy option and I say that cautiously, I think the better thing would be it’s the easier option for a beginner to start out with.

  • You very quickly start getting just surrounded by “get rich quick with no work, no effort, no nothing”.

  • You can get rich quickly, you can make money while you sleep, you can do all this stuff, but it doesn’t happen when you don’t know what you’re doing.

  • I think one of the things that I quickly got wrong myself is that I was spending a lot of money. I was buying a lot of programs, buying a lot of courses, a lot of software, and a lot of stuff, but I wasn’t making any money.

  • This is actually the trap that a lot of people online and affiliate marketers have that we’re spending more than we’re making. 

[05:04] Dean Holland’s first take on managing a business:


  • My very first entrepreneurial venture into a real business wasn’t actually on the internet.

  • I bought a food truck. I learned very early on that I had to go and buy products, and food, like raw ingredients like buns and burgers and all kinds of stuff. And then I had to prepare it and make it and sell it at a profit.

  • Early on in my life, in my late teen years, I learned about the concept of profit and that taught me that if I can buy something at a low price, and sell it at a high price, now I have a business. 

[06:33] Dean’s crucial advice on business:

  • You don’t want to make money, you want to make money profitably.

  • It’s not about how I do not spend money, it’s about how I invest money and get more back than I’m investing. 

[07:14] The Problem with Traditional Affiliate Marketing:


  • With traditional affiliate marketing, what you’re doing is essentially you’re getting on ClickBank, you’re finding some products in the marketplace, ranking it by gravity, and whichever has the best gravity, go promote that because supposedly most people promote that, so it must be the highest converting.

  • The problem is that when you run a $1 per click traffic to a $17 commission product you need lots of $17 commission to COVID even 100 clicks, which you need to make.

  • There are two ways for me. I’ll start with the one that’s my favorite and that’s bigger commissions, promoting products that whether upfront or whether you’re cutting on like back end stuff or upsells things like this that ultimately pay you bigger commissions.

  • In addition to that, I would say it’s finding more promotions that you can run. It’s like if you can build a campaign and a follow-up that just continues and just doesn’t stop.

[11:49] Igor’s First $100,000 Commission:

  • My first ever high ticket promo was to a mutual friend. I made over $100,000 in commissions from that entire promotion in the span of like a week or ten days.

  • It was truly epic, because that week what I learned is that there’s a price for every customer and there’s a customer for every price.

[14:24] Should you avoid promoting offers in follow-up emails?

  • When somebody joins your list, they’re doing so for several reasons. Number one, they’re interested in the subject matter of whatever you’re offering. Number two, they’re really saying, I’m not where I want to be and I’m looking for help.

  • I look at every single person that’s on my list as somebody that is looking for somebody they can trust to give them some honest guidance to move closer toward their goals.

  • It’s my job as the person that’s created this audience to continue to seek ways to help them and present those ways.

  • I see it as my responsibility to introduce them to those opportunities and introduce them to things that I believe can help them. 

[16:05] Segmenting your email list:


  • Different offers are going to be right for different people at different times.

  • Anybody that wants to have a business needs to know how to drive traffic. Anybody that wants to have an online business needs to know how to build their list. Anyone that wants a business needs to know how to do email marketing and the whole array of subjects.

  • Not all of them need to know today about how to build a list, but some of them will. And so I need to continue to present my list and my audience with opportunities that I know can be in areas that they need to learn, I know, I believe can help them.

[21:41] Don’t tell your list what they can and cannot buy:

  • You should never be ashamed or afraid to present something that you genuinely believe can help.

  • And the only time you can question yourself is if you know deep down in your own gut you’re doing it for the wrong reasons.

  • I remember I was doing a phone call many years ago, and I had this guy who came in on the call, and I can tell he was broke. If I tell this guy how much it’s charged for coaching, he’s probably going to get upset with me.

  • I said hey, you know what? It just sounds like this is not a good fit for you. It sounds like you can’t really afford what I’ve got here, and I don’t want to insult you by pitching you and for you to only tell me no. This guy got so upset with me, I must have really bruised his ego.

  • When I finished the call and I hung up, I sat there for like ten minutes and I couldn’t believe that I made this terrible, terrible mistake of telling somebody what they can or cannot buy.

  • That’s when I learned, people make their own decisions with their money and they buy emotionally based on what they want, not even what they need.

[24:29] Dean Holland’s “The Iceberg Effect”:

  • It’s the untold secret to Affiliate marketing success because, by all accounts, it’s going to explain all the things that you probably don’t know if you’re stuck and struggling as an affiliate.

  • You’re going to learn things like the four core areas of focus. If you feel overwhelmed and confused about what exactly should you be doing every time you fire up that computer. If you feel lost and overwhelmed and confused, let me eradicate that.

  • The book is going to show you that it’s going to explain exactly how to structure things and just guide you from start to finish on how to create a profitable affiliate marketing business. 

  • Find “The Iceberg Effect” on Amazon.
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WHO IS
IGOR KHEIFETS

Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.