How To Build a Larger Than Life Marketing Persona

“You’re an asshole”.

That’s what my wife’s friend told her after she got drunk on their girl’s night out.

She said I am a condescending smart ass who needs to get off his pedestal.

And you know what?

She’s half right.

I AM an asshole… most of the time… when I’m in public.

And I blame marketing.

My aggressive persona took over the real Igor.

Yet, I wouldn’t change it even if I could.

You see, becoming a polarizing personality is a must if you want to stand out in a crowded space.


Because the marketplace is full of people just like you, who offer the same service, for the same price… and each and every single one of them is so darn boring.

They’re so normal it’s disgusting.

People aren’t attracted to the usual middle ground anymore, they’re attracted to the extremities where the magic happens.

Make no mistake.

Creating an online marketing persona is critical to succeed.

And today’s episode is all about how to become larger than life marketer.

Who Is Igor Kheifets

Igor Kheifets is the 3rd highest-earning super-affiliate in the internet marketing niche.

Igor’s 2-step system has helped him consistently rank as the highest-earning and the highest-converting (measured in commissions earned per click) for industry’s leading vendors including but not limited to Matt Bacak, John Crestani and Anthony Morrison.

Igor boiled down success in affiliate marketing to a set of predictable easy steps anyone can take to generate commissions.


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