eMail Slot Machines

Ever played slots?

Me neither.

Turns out though, there’s ton of people who do.

Why do they play?

Most will tell you they’d like to make money, hit the jackpot, that sort of thing.

But the way slot machines are designed, the chances of that happening are slimmer than slim.


Because these machines are mathematically programmed to always take more money than they’re giving. So when you play, essentially, you’re agreeding to lose. And it just depends how fast you lose. That’s all.

What does this have to do with your online business?

Your family?

Your health?

Your life?


Find out in today’s episode of the List Building Lifestyle.


This program is brought to you by the

Hi, my name is Igor Kheifets and this is the List Building Lifestyle, the only podcast
which delivers cutting edge conversion strategies from the online trenches straight to
your earbuds. Download the transcript of today’s episode and all future episodes at I also invite you to grab a free copy of “The Wealthy
List Builder’s Survival Guide” at and now
once again it’s time to claim your List Building Lifestyle.

Jonathan: We're back again boys and girls, another edition of List Building Lifestyle
with the Chief List Builder himself, Mr. Igor Kheifets. What’s up, my man?

Igor: Hey Jonathan. What’s up? What's up List Builders? Are you ready for another
shocking episode of the List Building Lifestyle?

Jonathan: I don't know, I was so shocked at the end of the last one where you went
on a little rant. I don't know how you can top that.

Igor: Oh, I'll top that. It's easy. Check this out. So a couple years ago,
I traveled down to Miami. And Miami's nice maybe for some people; I didn't
like it at all. It was too hot, too humid and like lots of traffic. But the one thing I do
remember is walking down the Hard Rock Casino, and kind of walking down the slot
machine aisles. What just amazed me is that most people playing slot machines are
people on welfare like older folks, people that are not rich. They're just not even middle
class but it's basically people don't have any money. When I asked a couple them, there
were like a couple playing and I approached them and I asked them why did they play,
because I don't gamble, they basically said they want to make some money. This is a
bit shocking to me, and it should be shocking to you because slot machines, if you
know anything about slot machines, are designed in a way, where they give you
entertainment for your money, but they never let you win. So in other words, the
payouts are built in a way where you can either lose fast, or you can slowly. There's
a mathematical algorithm that counts everything. So you can either lose really, really
fast or you can lose slowly, but you lose anyway at the end of the day. So people who
play slot machines in hopes to make money, to hit the jackpot, their chances of doing
so is like less than 0.001%. They're almost guaranteed every single time to walk away
with less money in their pocket and they started usually no money at all. You're
probably thinking, "What does that have to do with marketing? What is out to do
with making money from home?" Well here's what it has to do with it. You see, most
people who go to school study hard and want to get a job. These people play slot
machines, because all they're saying is, "I want to get a job." Which is kind of like saying,
"I want to lose at life." Because by the time I'm ready to retire, I’m not going to have
enough money to support me. Now the people who say, "It's okay. I'll get a job, I'll
get a really good job." Say that, "I want to lose at life, but I want to lose slower." Because
supposedly making more money on the job, or having a higher paying job is what's
going to make a difference.

Jonathan: Ouch. [laughter]

Igor: [laughter]

Jonathan: Let it sink in there. If you got a job, you're a loser or you're going to lose. [laughter]

Igor: Either lose fast or you lose slow, but you lose anyway. And here's the irony,
Jonathan. People who hold on to a job usually refuse to take risks. I'm sure you've
had, you've seen this before. I'm sure you have people in your life who you spoke
with who when you confronted them why they want to have a job and not be an
entrepreneur, it really comes down to them not wanting to take a risk and fail, etc.
Now the great part about having your business and being self-employed, being an
entrepreneur is that with your own business your risk to win. Sure, you take risks
and you lose money. However, you risk in order to win eventually. In order to not
only support yourself, but to support maybe every single possible member of your
family. Like I right now, I support several families at the same time, because my
parents can’t support themselves. My mother-in- law often needs our financial
assistance, etc. Just like, I guess, just like any other family. The difference is we're
able to support them, while most other families are not able to support their
siblings. So with your own business, you risk to win, while with a job, supposedly
you don't risk but you actually do risk. You bet on this philosophy which pretty
much guarantees you're going to lose eventually. So what's the point? Like I
don't get it. Why would you settle for a job deliberately and not risk to have your
business if all you're doing is delaying your defeat.

Jonathan: Isn't it interesting how people think jobs are security and they're quite
the opposite of that? I've always been fascinated by that.

Igor: Well, probably until they get fired.

Jonathan: You know what? That's probably why I know better because I've
been fired before.

Igor: I don't know you had a job.

Jonathan: Dude, come on. Before I got into business for myself, I was an electrician at a
high school for nine years. I used to work out in the hot Florida sun 7-3:30 every day
turning wrenches, pulling wire and crap like that till I got fed up and jumped into
my own business.

Igor: Wow! Were you fired from the job or did you quit?

Jonathan: It was an interesting road where the last couple years in business, or see, I
can't even say working. I don't know how to say that. [laughter] The last couple years as
an employee I had one place where I was laid off and another place where I was fired
for something, I don't know. I can't remember what it was. By that time I was already
fed up and I was working on my escape plan for the last year and I left that last job, and
I had reached the pinnacle. I was given a service truck, I was given a bunch of raises, I
had a helper and stuff like that. I'm like, "This is it. This is everything."

Igor: This is the life.

Jonathan: Yeah, I'm like 23 years old and I already have everything these 50 year olds
work for. I'm like, "This ain't for me."

Igor: You were living the electrician lifestyle.

Jonathan: [laughter] Yeah. Work boots and 50 pounds of tools strapped to me like a
mule, check it out baby.

Igor: Wow. Well, I've only been fired once, I quit from every other job I've had. I
remember coming down to work. I was working at this chemical facility, the same
one which I returned about two years later to work as a security guard. I was
working in this, it's not a department, it's more like a big shed where the made like
toxic fumes that you spray over vegetables to kill the bugs.

Jonathan: Yeah

Igor: So we would make these and we would ship them over to Brazil. I was working in
that shed were there was like a conveyor belt, and there were five of us doing it; four of
us on the conveyor belt and one guy on the little truck that would pick them up and take
them to different part of the facility. So I remember coming down to work one day, and
I was working for just about three weeks. So at the time I kind of got used to the place,
I got used to the routine and I was coming in, and the only reason I got the job was so
I could pay the ten dollars per month, fee for my global international business and have
some extra money left to buy some other tools any for my business. I come down to
work and my boss calls me in. My boss was like, I think it was six -I don't know, I
don't understand inches. I'm bad at that, so he was like about 2 meters and 10
centimeters long. So that's a lot. It's like seven feet, maybe even more than that,
seven feet tall.

Jonathan: Wow.

Igor: So he was big. He was high. Not high. [laughter]

Jonathan: [laughter] On the fumes?

Igor: So he was tall, he was big. He was intimidating. Interesting part was, he never
spoke to me before. So when he called me in, I thought he's going to give me a raise.
You know, I thought he's going to say how well I work and he's moving me up the
ladder or something. But when I step into his office, he didn't say much besides handed
me a letter. Like he just handed me a letter and says, "Hey son. I'm sorry." So I opened
the envelope and I read. Basically there's downsizing the company and I'm the first one
to get downsized.

Jonathan: Lucky you.

Igor: Now realize that was a good thing. However at the time, felt like shit, man. I didn't
feel I deserve to be downsized. Now the truth of the matter is, no one deserves to
get downsized probably. But that's the nature of what a job can be. Because there
are reasons outside of how big, hard worker you are how diligent you are, or how
much your boss loves you that can play a role in your financial future. Now it's a
good thing that I was only three weeks in. I didn't have a family, I was still living
with my parents, but what if I had family? What if I had a kid at the time? That would
suck to get downsized.

Jonathan: No kidding.

Igor: So that's why I'm talking about. It's slot machine. A job is a slot machine and you
got to get out.

Jonathan: Scary stuff, man. Scary stuff. Not as secure as everybody makes it out to be. So
then how is this entrepreneur thing more secure than that, because you don't know
when your next paychecks coming.

Igor: Well you don't until a certain point when you do. When you build a customer base
and you know exactly where it comes from. Plus, you build a skill set which creates
independence, true, real, genuine independence. I don't know what independence
means to you, Jonathan, but to me independence is the ability to produce in any
environment. So you, me, Ben, Doberman Dan, name anyone who is successful in
business. We believe. We have the genuine belief that we can produce in any
environment, because we have the tools the skills and the resources to take
advantage of the opportunities that come our way. Now, the average employee does
not. Not only don't they have the skill set and the resources, they don't have the
mindset or the awareness. So if something happens and the entire industry tanks.
God forbid, but let's just say the podcast industry tanks. What's going to happen
to you?

Jonathan: What's going to happen to me? I am going to be butt hurt for a hot minute
and then I'm going to move on to whatever's next. I'm going to solve another

Igor: Yeah, exactly. Because you know how the marketplace works. The marketplace
always rewards people who can solve other people's problems, and you will get paid
to the extent that you’re irreplaceable or you to the extent you're able to fix this
problem for the consumers. Now, another great thing as being an entrepreneur,
which you learn early on, is that you don't keep all your eggs in one basket. If I know
anything about to use that, you've got a real estate income coming in as well, in
addition to the podcast income.

Jonathan: That's right. [laughter]

Igor: So I don't think it's an easy to get you kind off balance if you will. Sure it hurts if
one of your one of the legs of your stool is being taken away, but you still have three
other legs to keep you sitting on the stool. Most people sit on the bar stool with one
leg, and if you cut that off, they’ll end with their ass flat on the floor.

Jonathan: Yeah, that's right, man. I mean any of us do that. I'm sure that you don't just
have one stream of income and that's really what gives us the security, right? It’s
having multiple streams multiple different angles and the ability to create more,
we talked about it earlier. I think it might have been episode 54 where we talked
about the workers. There's enough bounty, enough harvest but not enough
workers. I'm putting myself in the class of Igor right now. We're workers.

Igor: [laughter] Well yeah, that's it. So we don't just sit on our asses, although some
work more than others, but we don't just sit there doing nothing. We create leverage.
We take advantage of opportunities. We create systems, and that guarantees we're
not going to starve. Not to mention that the income is so much better than just
having a job. I mean let's face that that. That is just one of the benefits of being an
entrepreneur. Sure, at first it sucks and you know there's many entrepreneurs will
slept in their car, including Robert Kiyosaki and Matt Morris and others, but
eventually they build empires of just ridiculous proportions. Robert Kiyosaki
used to sleep in his car, filed bankruptcy after his first business venture failed,
however today he is worth more than 80 million dollars.

Jonathan: Wow. I was just playing Rich Dad, Poor Dad. And I'm babysitting my little sister
for the week. She spends a week in the summer with us and we're playing Rich Dad
Poor Dad game. What is it, Cash Flow? That's what it's called. Cash Flow at the assets
and liabilities. I'm teaching this kid young what's up with that.

Igor: Oh I wish someone would have taught me, man. I know it was such a huge shock to
me to kind of discover when I was 18 or 19 years old that my whole life has been a
sham. Like I was told go to school, get a degree, and I was going to. I was going to
become a junior engineer in electronics. It's like 18 years old I get told that it's not
true that I've just wasted the last six years of my life and that my diploma it's only
good for wiping my ass with it.

Jonathan: [laughter]

Igor: Because it's not going to get me a great income, it's not going to make me rich; it's
not going to get me an income and security I was looking for. That my parents... That
another devastating thing like my parents were wrong. My parents had it wrong. This is
when I lost, I don't want to say lost, but like on pedestal, right? Their pedestal went
down. My dad went off the pedestal, completely.

Jonathan: That's tough.

Igor: So yeah, it was earth shattering to me, but I'm happy that I discovered when I was
18, not when I was 38, because that would be so much harder for me to make that

Jonathan: Yeah man, you did get an early start. Little envious of you. If I had only started
just a little bit earlier... [laughter] The key is starting. I mean, that's the problem here, is
that most people are frozen. We talked about that in another episode, too. They're
waiting for Igor to tell them to fire, and you just need to fire and figure out, get your
aim right.

Igor: Yeah.

Jonathan: You're missing your target.

Igor: Yeah, I mean we spoke about this earlier; tendency is not destiny, so if most people
tend to start late don't succeed, doesn't mean you won’t. I always bring up Einstein as
an example. He was a nobody doing nothing until the age of 46 or something like that.
You know, he was just either bank teller, or mail clerk or something. He ended up
becoming one of the greatest people, one of the greatest influencers, one of the
greatest scientists of all time. That's big. The impact he had back then without the
internet and without all this, all the gadgets we have today, and the excess we have
today. The reach we have today is tremendous. I mean my hat is off to Mr. Einstein
simply because very few people get such a late start. But then again, Kiyosaki. Let's
take him for example. He got started after the army service in Vietnam. So he
wasn't necessarily like 18 years old when he started. He failed several business
ventures. So he only succeeded after he was 30, maybe even after he was 40.
Again, late start did not stop him. Although of course, you can argue that he had
the rich dad. But rich dad did not help him escape quite a few mistakes that he
made which taught him tons and tons of important lessons.

Jonathan: Yeah man. It's interesting what you grow up with and how that stuff holds
you back. I think there's a whole show right there of limiting beliefs your parents put
on you. [laughter]

Igor: It's going to be nasty. Because if I enlist all the stupid bullshit I learned from my
parents, first we'll have to do a double episode, but second I'm probably going
to end up alienating my family completely. [laughter]

Jonathan: [laughter]

Igor: I'm not sure if that's a good idea.

Jonathan: We'll put that one in a vault. [laughter] Oh man. So anything else you want
to say as we're coming close to wrapping this one up, Igor?

Igor: Yeah, you know, a lot of people treat their life like a casino. A lot of people do treat
their life as if they are playing a game of roulette or slot machines or blackjack, and that
if they don't get lucky, well, they don't get lucky and life sucks, but it's not true. Life
ain’t like that. Life is way more concrete and predictable than you think, and sure, there's
change. There's change and there is constant motion in life. However, there are
principles which guide you that almost always lead to success, and you have to become
aware of these principles if you want to become successful in life. If you want to stop
messing around in and live just really, well, crappy, pathetic, boring, gray dull life. So
a great place to start, if you still and read say, Think and Grow Rich by Napoleon Hill,
Rich Dad Poor Dad by Robert Kiyosaki, The Unemployed Millionaire by Matt Morris,
The Millionaire Fastlane by, I don't remember the guy's name. Like read a couple of
books, expand your horizons, get a new perspective and see that world is not a casino
because if that were the case, we would never win in life, because the casino always
wins. But there are tons of people out there who are a great example that you can win.
You can win and you can live a great life, and you can have tons and tons of impact on
the lives of others and have lots of fulfillment of doing what you love and making a ton

Jonathan: Great stuff, Igor. So what you have coming up next time?

Igor: Oh man. Next time I got an enemy on the show. Believe it or not.

Jonathan: What?

Igor: Yes, I got a social media marketer who is really, really successful and I invited her
on the show to basically just embarrass her.

Jonathan: No...

Igor: You know what? I did not succeed.

Jonathan: [laughter] Really?

Igor: Yeah. We're still releasing the episode, so make sure you subscribe and get the
next one. But you know, I really did my best to ask her a bunch of questions, bunch
of uncomfortable questions that would stifle her about social media marketing. I
couldn't. She would have an answer to everything and it made freaking sense and this
is a great, great episode that helps to kind of expand your horizons and get a new
perspective on social media marketing and use it as a part of your marketing arsenal,
in addition to email. So in other words, Igor might be going to social media.

Jonathan: Wow.

Igor: So yeah, you got to check this out. It's a great episode, tons of controversy. You can
hear me just literally trying to catch her throat, like grab her by the throat and choke her
sometimes, and I can't. Just she handles everything perfectly and she wins my respect,
and she wins me over. Man, she actually gives some great strategies on how to use
social media to make a ton of money.

Jonathan: Wow that is really twisted and interesting. I can't wait for that. So that's a
wrap for another List Building Lifestyle. Thank you List Builders for tuning in. Thank you
Igor for sharing deep, dark secrets and will be back next time.

Thanks for listening to The List Building Lifestyle Show, make sure to subscribe on iTunes
or Google. Play to never miss an episode because who knows just one conversion tactic
we share on the show might double your list and double your business. Download the
transcript of today’s episode and all future episodes at and
don’t forget to claim your complimentary copy of “The Wealthy List Builder’s Survival
Guide” at . This is Igor Kheifets until next time we talk, have a good one.

This is the

Who Is Igor Kheifets

Igor Kheifets is the 3rd highest-earning super-affiliate in the internet marketing niche.

Igor’s 2-step system has helped him consistently rank as the highest-earning and the highest-converting (measured in commissions earned per click) for industry’s leading vendors including but not limited to Matt Bacak, John Crestani and Anthony Morrison.

Igor boiled down success in affiliate marketing to a set of predictable easy steps anyone can take to generate commissions.


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