Tendency Is Not Destiny

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“What’s the average optin rate for the MOBE squeeze page?”

“What’s the average sales conversion on the Digital Altitude VSL?”

“What’s the average open rate of your leads?”

These questions are annoying as hell.


Because there’s actually no such thing as an average result.

Averages can only be calculated in static environment where variables never change.

Marketing isn’t anything like that.

There’s too many moving parts.

Your offer, your traffic, the day of the week, the time of the year, your email autoresponder, your team, your domain name, your hosting, your follow up strategy, your mindset and so on.

Tendency isn’t destiny.

Someone else’s results never equal your own.

If averages dictated results we would never see such huge income gaps in a single company.

Let alone ALL opportunities.

What does that mean to you?

It means, even if average success rates seem pretty slim, it doesn’t mean you’ll fail.

It could, in fact, mean the opposite.

Find out how to turn poor averages into extraordinary success.



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.